Connecting "Ready to Buy" Customers to Your Business

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WHAT IS A MOBILE SITE AND WHY DO YOU NEED ONE

Just because you can see your desktop site on a mobile phone doesn’t mean it’s mobile-friendly. Mobile sites are designed for the small screen, with the needs of mobile users in mind. A mobile-friendly site can help your business connect with customers and drive conversions.

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Mobile Design Principles

  •  Keep it Quick
  •  Simplify Navigation
  •  Be Thumb Friendly
  •  Design for Visibility
  •  Make it Accessible
  •  Make it Easy to Convert
  •  Make it Local
  •  Make it Seamless
  •  Use Mobile Site Redirects
  •  Learn, Listen & Iterate
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Why Mobile Matters

Brands that aren’t embracing mobile, that aren’t there in the moments that matter to people, are basically sending the message that they don’t want to be in people’s lives. The results we’ve seen when we’ve enabled our clients’ brands through mobile-optimized websites and search optimization tell us that mobile is the preferred channel of engagement for a fast-growing number of consumers.

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Common Questions

Q: My site shows up on my phone. That means it’s mobile-friendly, right?

Not necessarily. Most sites will show up on a smartphone, but unless they have been designed with mobile in mind they won’t provide a great user experience. A truly mobile-friendly site is tailored to the needs of mobile users and the capabilities of mobile devices.

Q: I can’t afford to build a mobile site. Can it wait?

: Sure it can wait…if you’re willing to risk missing out on a ton of business. Soon, more people will be accessing the Internet from mobile devices than desktop computers1. By 2015, mobile commerce will reach $119 billion worldwide2. Can you afford to wait while your competitors beat you to the punch? 1. Gartner, 'Gartner’s Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance,' 2010 2. Forrester Research via Google, “What Users Want from Mobile,' July 2011.

Q: I’ve already invested in mobile ads. Isn’t that enough?

A: Mobile ads are a great advertising solution because they reach consumers in a targeted and efficient way. But imagine this: a customer has just clicked on your mobile search ad and reaches your…desktop site. They have a negative experience, and it leaves them with a bad feeling about your business. In short, if you run mobile ads that lead to a non-mobile-friendly site, you’ve only done half the job

Q: We built a mobile app. That’s the same thing, isn’t it? strong

A: Mobile apps can be an important part of your mobile strategy, but the fact is, they are not a replacement for a mobile-friendly site. Apps are platform-specific and take a lot of work to update. A mobile site, however, will work on any mobile device with a browser. And, when you want to update content, it’s much simpler to do it quickly.